Advertising Policy


All decisions regarding acceptance or the right to reject or cancel any commercial advertising will be made in accordance with these guidelines and “HotCoppers – Advertising Insertion Order” form.

The guidelines are not a legislative instrument.

All advertising services that place advertising on, in or in connection with any of Report Card Pty Ltd’s (“Report Card”) services are based on adherence to these guidelines at all times.

Advertising Acceptance

Report Card does not ‘select’, ‘modify’ or ‘exercise control’ over the content of the document/information that is prepared by the third party, and passed on by Report Card.

Report Cards advertising acceptance being based on the following non-editorial guidelines;

  1. Advertising placement services must comply with all applicable Commonwealth, State and Territory laws and regulations, and industry guidelines including the Australian Association of National Advertisers (AANA).
  2. Advertising is not permitted that promotes:
    1. Tobacco or online casino gambling;
    2. advertising that causes offence or incites hatred of any individual, group or class;
    3. advertisements glorifying, or delivering for the purposes of entertainment, scenes or descriptions of non-consensual pain, suffering, death, torture or ill-treatment of humans or animals;
    4. advertising relating to bombs, guns, ammunition and other offensive weapons;
    5. advertising containing sexually explicit content and/or sexual innuendo and/or advertising containing offensive language;
    6. advertising that is misleading or deceptive or be likely to mislead or deceive;
    7. advertising that contains a misrepresentation which is likely to cause damage to the business or goodwill of a competitor; and
    8. advertising that is defamatory;
  3. The appearance of advertising on, in or in connection with any of Report Card Pty Ltd’s services does not imply endorsement of the advertised company, product or service.
  4. Report Card Pty Ltd will permit behavioral advertising from advertising placement services who are signatories to the Australian Digital Advertising Alliance (ADAA). The Bureau reserves the right to request the source of any third-party data used for the purpose of behavioral advertising.
  5. Report Card Pty Ltd or its representatives reserves the exclusive right to review, at its sole discretion, the content of any advertisement and to reject any advertisement which, in Report Card Pty Ltd’s opinion does not comply with these guidelines.
  6. Report Card Pty Ltd or its representatives reserves the exclusive right to reject any advertisement that links to a landing page containing any obvious lead capture tools such as popup lead capture forms.
  7. Initial acceptance of any advertisement does not imply that subsequent advertisements from the advertiser, even with the same or similar content, cannot be rejected.
  8. There may be times where a 3rd party advertising network display’s a banner which does not comply with these guidelines.
  9. Any advertising for public companies that suggests an analyst’s prediction on share price movement must be reference the source.

Authority and Accountability

These guidelines are subject to review by The Board of Report Card Pty Ltd.

Advertising formats

The following advertisement formats are prohibited:

  • advertisements that prevent user control, or otherwise affect functionality, on touch or roll-over;
  • advertisements that send visitors to another site without the visitor having clicked the advertisement; and
  • advertisements that auto-play video and/or sound.

In accepting advertising, consideration will be given to optimizing the speed of any of the Report Card  websites and industry standards. File sizes will comply with the Interactive Advertising Bureau (IAB) Rich Banner guidelines.

Subject to these guidelines, Report Card will use its reasonable endeavors to publish advertisements in the format and in the position agreed with advertising placement services. However, Report Card  reserves the right to vary the placement of advertisements at its discretion.

Response to advertisements that receive negative feedback

In the event that Report Card receives negative feedback in relation to a particular advertisement, it will:

  1. evaluate the validity of issues raised;
  2. remove the advertisement from any of Report Card websites if it is determined necessary; and
  3. contact the advertising placement services to inform them that an advertisement has been removed.