Ad Specs – Top Leaderboard (728×90)

The Top Leaderboard is an IAB standard 728×90 ad unit that is at the very top of the HotCopper website. It is displayed on every HotCopper page. It can facilitate rich media functionality.


The ad unit can be served on HotCopper’s ad server or served using a 3rd party.

File Types

The banner ad unit can be animated using HTML 5, Flash (.SWF), or .GIF file types.
Static banner ad units can be served as .JPG, .PNG, .GIF images file types.

Flash Banners (.SWF)

If using Adobe Flash (.SWF) banners then we recommend also providing a static image file as a backup for devices that cannot display Flash banners.

Please refer to this Guide to creating Flash banners

HotCopper Specifications

Dimensions 728×90 pixels
Position Top Center. Above the fold.
Image File Size 40kb
SWF File Size 40Kb
Flash Version Up to version 10
Flash Script Version  Up to Flash Action Script 3
Flash Click Command So not include the destination URL within the flash ad unit.Instead the clickTAG needs to be implemented.on(release){
getURL(_level0.clickTAG, “_blank”);
Destination URL Please provide the destination URL separate to the ad unit either via email or in a text file.
Animation Duration No Limit
Animation Looping Permitted

Design and Performance

Please ensure advertising is appropriate to the HotCopper audience. The ad unit must not effect HotCopper’s brand, or the site layout, template, design or content. The ad does not try to launch an ad in a pop up/pop under or “shake” the users browser. The ad unit must minimise the CPU load. Bear in mind that HotCopper pages can be quite long there will be other elements on the page slowing down the user’s machine. Ads that create excessive CPU load and alter the user experience will not be accepted.

The destination URL page must not have any database collection pop-ups.

HotCopper has the right to turn ad’s off that they feel is trying to capture our visitors information.

Note: All ad activations are subject to approval. HotCopper reserves the right to request changes to content and/or execution for any reason.

Timeline & Delivery

a. Any 3rd party creatives should be delivered to HotCopper via 3rd party ad serving tags.
b. All material must be sent at least 48 hours prior to campaign activation to ensure compatibility and internal approval.